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Online Privacy Policy Notice


Last Updated: January 1, 2020

We want to thank you for visiting our website or mobile device. This Online Privacy Policy Notice (Notice) applies to this Vacation Village Resorts interface (i.e. website or mobile application) and any Vacation Village Resorts affiliate or subsidiary online interface that links to this Notice (each, a “Site”, and collectively, “Sites”).

The term “Vacation Village Resorts”, “Always Travel With Us”, “we”, “us”, or “our” in this Notice refers to affiliates and subsidiaries of Vacation Village Resorts that link to this Notice. This Notice describes how we may collect, use and share information from or about you, and explains how information may be used for advertising purposes.

We take our ethical responsibilities and your privacy seriously and recognize that your privacy is important. We have a strong commitment to providing excellent service to all of our customers and visitors of this Site. This Privacy Policy discloses how we collect personal information, the types of personal information that we receive and collect, our use of current and former consumer information about you, as well as the steps that we take to safeguard your information. If you use this site you explicitly agree to the terms and conditions of the Privacy Policy in effect at the time of your use. All personal information received by you will be processed and handled in accordance with applicable state and federal laws and regulations in conjunction with this Privacy Policy.

This Site is directed to individuals in the United States. If you are located elsewhere, please close the Site. Under no circumstances are residents of the European Union permitted to visit the Site and share their personal information.

Agreement to this Policy: By using this Site you consent to this Online Privacy Policy, including your consent to our use and disclosure of information about you in the manner described herein.

The Information We Collect

We collect Personal Information in the normal course of business in order to process your requests, orders and to serve you better. Personal Information means personally identifiable information such as information you provide when you fill out a form, application or registration in person, on our website, a mobile device or electronically, such as your name, e-mail address, mailing address, telephone numbers and demographic information such as age, marital status, income level and interests. Personal Information may also be obtained when we communicate directly with you, or a third party such as a consumer reporting agency.

How We May Use the Information

Any of the information we collect from you may be used in one of the following ways:

  • to respond to your inquiry and fulfill your requests;
  • personalize your experience to better respond to your individual needs;
  • to inform you about important information regarding the Site, products or services for which you apply or in which you are enrolled, changes to terms, conditions, and policies and/or other administrative information;
  • to verify your identity and/or location (or the identity or location of your representative or agent) in order to allow access to your services, conduct online transactions and to maintain measures aimed at preventing fraud and protecting the security of your Personal Information;
  • to allow you to participate in surveys and other forms of market research, sweepstakes, contests and similar promotions and to administer these activities. Some of these activities have additional rules, which may contain additional information about how Personal Information is used and shared;
  • to send you e-mails regarding system downtime and/or changes to this Privacy Policy or the Terms and Conditions of Use;
  • collected through our social media pages and other online interactions with you to assist in verifying your identity and account status. We may combine this online information with information collected from offline sources or information we already have;
  • for business purposes, including data analysis, audits, developing and improving products and services, enhancing the Site, identifying usage trends and determining the effectiveness of promotional campaigns; and
  • for risk control, for fraud detection and prevention, to comply with laws and regulations, and to comply with other legal process and law enforcement requirements.
  • to improve our website based on the information and feedback we may receive from you;
  • to improve customer service; to administer a promotion, survey or other site feature; and
  • to deliver marketing communications that we believe may be of interest to you via telephone, email, direct mail or in other ways.

How We Collect and Use Other Information

We and our third-party service providers (including but not limited to AdRoll (https://www.adrollgroup.com/privacy) may collect and use other information in a variety of ways, including:

  • Through your browser or device: Certain information is collected by most browsers and/or through your device, such as your Media Access Control (MAC) address, device type, screen resolution, operating system version and internet browser type and version. We use this information to ensure Sites function properly, for fraud detection and prevention, and security purposes.
  • Using cookies: Cookies are pieces of information stored directly on the device you are using. Cookies we use do not contain or capture unencrypted Personal Information. Cookies allow us to collect information such as browser type, time spent on the Site, pages visited, language preferences, and your relationship with us. We use the information for security purposes, to facilitate navigation (i.e. to store your account information between sessions and to maintain information about the quotes you have requested during your session), to display information more effectively, to personalize/tailor your experience while engaging with us, and to recognize your device to allow your use of our online products and services. We collect statistical information about the usage of the Site in order to continually improve the design and functionality, to monitor responses to our advertisements and content, to understand how account holders and visitors use the Site and to assist us with resolving questions regarding the Site. We also utilize cookies for advertising purposes. Please see the Advertising section below for more information.

You can refuse to accept these cookies and most devices and browsers offer their own privacy settings for cookies. You will need to manage your cookie settings for each device and browser you use. However, if you do not accept these cookies, you may experience some inconvenience in your use of the Site and some online products and services. The site may not load or display properly. You also may not receive tailored advertising or other offers from us that may be relevant to your interests and needs.

  • Google Analytics: We may use a tool called “Google Analytics” to collect information about use of this Site. Google Analytics collects information such as how often users visit this Site, what pages they visit when they do so, and what other sites they used prior to coming to this Site. We use the information we get from Google Analytics only to improve this Site. Google Analytics collects only the IP address assigned to you on the date you visit this Site, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personally identifiable information. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit this Site, the cookie cannot be used by anyone but Google. Google’s ability to use and share information collected by Google Analytics about your visits to this Site is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. You can prevent Google Analytics from recognizing you on return visits to this Site by disabling cookies on your browser.
  • IP Address: Your IP Address is a number that is automatically assigned to the device that you are using by your Internet Service Provider (ISP). An IP Address is identified and logged automatically in our server log files whenever a user visits the Site, along with the time of the visit and the page(s) that were visited. Collecting IP Addresses is standard practice on the internet and is done automatically by many websites. We use IP Addresses for purposes such as calculating Site usage levels, helping diagnose server problems, advertising, for compliance and security purposes and administering the Site. Please see the Advertising section below for more information.
  • Aggregated and De-identified Data: Aggregated and De-identified Data is data that we may create or compile from various sources, including, but not limited to, accounts and transactions. This information, which does not identify individual account holders, may be used for our business purposes, which may include offering products or services, research, marketing or analyzing market trends, and other purposes consistent with applicable laws.

Our Commitment to Security

To protect Personal Information from unauthorized access and use, we use security measures that comply with applicable federal and state laws. These measures may include device safeguards and secured files and buildings as well as oversight of our third-party service providers to ensure information remains confidential and secure. While we follow generally accepted industry standards to protect the Personal Information submitted to us (both during and once we receive it), no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security. If you have any questions about security on our Site, you can e-mail us at: privacy@vacationvillageresorts.com.

Use of Cookies

We may place a text file called a "cookie" in the browser files of your computer. Cookies are text files placed in your computer's browser to store your preferences. Cookies do not contain personally identifiable information; however, once you choose to furnish a site with personally identifiable information, this information may be linked to the data stored in the cookie.

Information Sharing and Disclosure

  1. 1. We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information other than as explained below.

  2. 2. We do not disclose your Personal Information to third parties unless one of the following limited exceptions applies:

  3. Service Providers

    We may disclose your Personal Information to other companies that help us process or service your communication or correspond with you. For example, we may provide your Personal Information to a service provider if you ask a question or make a specific request about a unit, reservation or show. Please be assured that the companies we work with are not allowed to use your Personal Information for their own purposes and are contractually obligated to maintain strict confidentiality.

    Legal Obligations

    We may disclose or report your Personal Information when we believe, in good faith, that the disclosure is required or permitted under law, for example, to cooperate with regulators or law enforcement authorities or to resolve consumer disputes.

    Business Transition

    If we are involved in a merger, acquisition, or sale of all or a portion of our assets, you will be notified via email and/or a prominent notice on our Site of any change in ownership or uses of your Personal Information, as well as any choices you may have regarding your Personal Information.

  4. 3. Please note, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses. A representative list of the types of non-personally identifiable information collected may include: current Internet protocol address and type of browser you are using (e.g., Chrome, Internet Explorer, Firefox), the type of operating system you are using, (e.g., Microsoft Windows or Mac OS), the domain name of your Internet service provider (e.g., Comcast, Verizon or AT&T), the type of handheld or mobile device used to view the site (e.g., iPhone, Android).

Collection of Information by Third Party Sites

Our site may contain links to or integrations with other sites such as Facebook, whose information practices may be different than ours. Visitors should consult the other sites' privacy notices as we have no control over information that is submitted to, or collected by, these third parties.

California Do Not Track Disclosures

How do we respond to Web browser “do not track” signals or other mechanisms that provide consumers the ability to exercise choice regarding the collection of personally identifiable information about an individual consumer’s online activities over time and across third-party websites or online services?

We currently do not respond to DNT signals in browsers because we do not track individual users across the web.

May other parties collect personally identifiable information about an individual consumer’s online activities over time and across different websites when they visit our Sites?

No.

Notice to California Residents

In response to a California law, we will automatically treat accounts with California billing addresses as if you requested us to not share your information with nonaffiliated third parties except as permitted by the applicable California law. We will also limit the sharing of information about you with our affiliates to comply with California privacy laws that apply to us.

California consumers have the right to know what information we have collected about them, where it is sourced from, what it is being used for, whether it is being disclosed or sold, and to whom it is being disclosed or sold. With certain exceptions, California consumers may request the deletion of personal information, opt out of the sale of personal information, and access the personal information in a “readily useable format” that enables its transfer to third parties without hindrance.

Notice to Vermont Residents

In response to Vermont regulations, we automatically treat accounts with Vermont billing addresses as if you requested that we not share your information with nonaffiliated third parties, and that we limit the information we share with our affiliates. If we disclose information about you to nonaffiliated third parties with whom we have joint marketing agreements, we will only disclose your name, address, other contact information, and information about our transaction and experiences with you.

Notice to Nevada Residents

We are providing you this notice pursuant to state law. You may be placed on our internal Do Not Call List by following the directions set forth above. Nevada law requires that we also provide you with the following contact information: Bureau of Consumer Protection, Office of the Nevada Attorney General, 555 E. Washington St., Suite 3900, Las Vegas, NV 89101; Phone number: 702-486-3132; e-mail: BCPINFO@ag.state.nv.us.

Notice to Users Outside of the United States

This Online Privacy Policy is intended to cover collection of information on our Sites from residents of the United States. If you are visiting our Sites from outside the United States, please be aware that your information may be transferred to, stored and processed in the United States where our servers are located and our central database is operated. The data protection and laws of the United States and other countries might not be as comprehensive as those in your country. By using our services, you understand that your information may be transferred to our facilities and those third-parties with whom we share it as described in this Notice.

Children's Online Privacy Protection Act Compliance

The Site is not directed to individuals under the age of thirteen (13), and we request that these individuals do not provide Personal Information through the Site. We do not knowingly collect information from children under 13 without parental consent. Visit the Federal Trade Commission website for more information about the Children's Online Privacy Protection Act (COPPA). If you believe that we have received information from a child or other person who is not of a majority age in their relevant jurisdiction, please contact us at our email or physical mailing address listed in the “Contact Us” section below and we will take all reasonable efforts to remove the information.

Opt Out Rights (to limit our sharing)

If you do not want your Nonpublic Personal Information disclosed to affiliated or nonaffiliated third parties, you may “opt out” of those disclosures, meaning that you may tell us not to make those disclosures (other than disclosures that are permitted by law even if you opt out). If you do not want your Nonpublic Personal Information, solely limited to your credit report and/or application information, disclosed to affiliated parties, you may “opt out” of those disclosures, meaning that you may tell us not to make those disclosures (other than disclosures that are permitted by law even if you opt out). If you opt out, we will not disclose the information that you have instructed us not to share with the affiliated and/or the nonaffiliated third parties that may independently market products or services to you, but we may include their offers in billing statements or other routine communications that we send to you in connection with servicing your business relationship with us. To opt out, simply write to us at the address listed below. An opt out election by you or others who maintain a relationship with us will be effective for all persons that your relationship relates to. Once you opt out, there is no need to do so again for the same business relationship.

We typically maintain records for a minimum of five (5) years. In conformance with the EU General Data Protection Regulation (GDPR), you have the option to receive a copy of the information we maintain. Please send a request to Vacation Village Resorts, Privacy Policy, 2626 East Oakland Park Boulevard, Fort Lauderdale, FL 33306.

Updates and Effective Date

This Online Privacy Notice is subject to change. Please review it periodically. If we make changes to the Privacy Policy, we will revise the “Last Updated” date at the top of this Notice. Any changes to this Notice will become effective when we post the revised Notice on the Site. Your use of the Site following these changes means that you accept the revised Notice.

Contact Us

If you have any questions or concerns about the online Privacy Policy for this Site you may contact us at the following:

Vacation Village Resorts
Privacy Policy Dept.

2626 East Oakland Park Blvd.
Fort Lauderdale, FL 33306